When you dive into shiny features before your audience understands how you'll improve their lives, you've fallen subject to the curse.
The curse of knowledge, that is.
Most businesses succumb to the curse of knowledge at some point.
They treat their audience like insiders, confuse them and lose customers as a result.
An outsider's perspective will help make sure that doesn't happen to you.
Through a tailored combination of the services below, I'll partner with you to tell a compelling story about your brand that drives measurable results.
Good storytelling should always start with strategy. We'll get clear on what matters to your customers and build brand and content marketing strategies that drive conversion.
People want to buy from brands they love. We'll identify what makes your brand unique and make sure it's featured in ways your prospective customers will understand.
As a journalist, crafting compelling content is my love language. From websites and landing pages to emails, blogs, videos and social, we'll craft content that will captivate your audience.